Lloyd's Register was always a thick political org internally albeit covertly, This has changed now, after the rise of Nicholas Brown as CEO who comes from a Political family.
Check out the below new vacancy advertised by Lloyd's Register on 07 January 2022. Specifically, one of the responsibility is "Media Relations Lead will work to heal negative events that impact LR’s brand reputation and perception. This includes issue monitoring and management, and crisis communication".
Well, the job responsibility has stark familiarity with the PR job functions of mainstream Political Party Members, where PR is one of the tools to improve and sustain the public perception of the Political candidate running for some Political post.
The question arises here, why does a Technical/risk advisor cum Service Supplier like Lloyd's Register need a PR machinery in the technical scheme of things?
The answer to the question is answered in the text of the Job Vacancy itself. Lloyd's Register's PPE (personal protective equipment) policy towards some ethnicities and the whistleblower policies, racial harassment etc etc have come to light in public view [see below case of denial of PPE, read this and this] in the recent years, and many CEOs, board of Directors of Marine & Offshore firms as well as many other associated players are now in possession of the internal emails of whistleblower Surveyor who was denied PPE in Lloyd's Register. Such "negative event" certainly have a negative "impact" on LR's brand requires some kind of "healing", and this job vacancy is for such a healer.
This job vacancy was not required if it was not for the crisis arising out of the decisions and policies of Lloyd's Register current CEO Nicholas Brown.
And, therefore in essence and in spirit, it is just an attempt to put lipstick on the pig.
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